Welcome Vincent

We gladly introduce you to our new product specialist guitars: Vincent van Haperen!


Together with colleague Johan he will be responsible for our guitar department.

Vincent is a guitar player, bass player and producer. As he says himself he has learned to play by watching his also playing father, and by endless experimenting, practice and jamming. “Making music, and especially making music together, is a way to express yourself and a way to communicatie with each other and with your audience.”

Due to his passion for music and sounds he studies Composition and Music Production at HKU, where he has learned a huge deal. The learnt he now brings into practice in his work as well as in his music.


Before Vincent came to work with us, he worked with Dirk Witte in Amsterdam, and later at GuitarKing in Boekel as guitar specialist. At GuitarKing he also made product photos and he wrote texts for the webshop, website and social media. He has learned a lot about all there is to know on guitars, amplifiers and effects and this he can nicely bring into practice here at The Music Alliance. You can reach him by email at: vincent@tma-benelux.com.

“I believe that guitars, just like people, have got characters, with their own comfort zones and whims. It is key to match the right instrument with the right musician.”


That sounds very promising Vincent. Lots of luck and fun and we welcome you at The Music Alliance!



Photo by Janneke Michels

^